You are selling your car. You, like millions of others, are turning to various online avenues to market your vehicle. There are many free sites and online classifieds where you can go to sell it. Some make you pay a onetime fee to list the car until it sells. Some sites are just outright free to use. Others make you pay a small fee only when it sells. No matter which outlet(s) you choose, the following article will give you some valuable tips on how sell it in an effective way.
TAKE APPEALING PHOTOGRAPHS
With an online vehicle advertisement, think of the main vehicle photo as the ‘first impression’. And remember, you only have one chance at it! Most online sources for selling vehicles allow you to take multiple photos. This gives you an opportunity to take some shots from various angles. Here are a few tips for taking photos of your car or truck:
– Wash the automobile thoroughly before you take the photographs. You don’t want the coffee stains around your cup holder to be highlighted!
– Take pictures from various angles. You may want a straight on shot, some angled shots, a rear shot, and pictures of the interior. Don’t forget to take an appealing picture of the engine as well. You may actually want to get an engine shampoo before you take that picture.
– Take pictures that highlight the vehicles’ trim package or modifications. If you put in a two thousand dollar aftermarket exhaust system and are selling that with the vehicle, take a picture of it. This builds value and will help you to attain your asking price. If your model of vehicle is an “SS” Edition, which includes a nicer skirt package and upgraded interior for example, highlight that with your photographs จำนำรถยนต์.
– Understand your light source and take your pictures in a well lit environment. Don’t take night pictures of your car, or pictures that show your car covered in snow or mud. Don’t have the light source directly behind the vehicle – this can distort the image or cause blurriness.
– Use a subtle background for the pictures of the car. Don’t have the car in the foreground and a parade in the background – this takes the attention and focus away from the vehicle.
– Try to take pictures of the vehicle by itself, and not amongst other cars and trucks. Also, try to avoind having people in the pictures. First of all, this puts all eyes on the vehicle in question, and second of all you won’t come across as a dealer, or worse, a curbsider.
WRITING THE BEST AD DESCRIPTIONS
Yes, a picture can say a thousand words, but great writing and selling copy can really help, especially with some enticing ‘call to action’ statements, like ‘priced to sell’ or ‘call now, before it’s too late’. Here are some tips for how to write the best selling copy for your vehicle:
– Remember that potential buyers may have English as a second language, so use powerful but simple words. For example, instead of saying ‘the engine is in impeccable condition’, try saying ‘the engine is in great condition’.
– Always list the basic features of the vehicle. There are some pieces of information that almost all buyers will be looking for, like year, make, model, price, and mileage. You may also want to mention if you are the original owner, and may want to list some details on the history and condition of the vehicle.
– Use simple words and avoid jargon. Do not attempt to go into too great of detail when you are describing the vehicle – you may come across as desperate to sell, meaning people will try to drive down the price. Even if you need to unload the vehicle as quickly as possible, don’t mention that in the written description.
– BE HONEST! Sometimes, an interested buyer may travel a significant distance to come and see the vehicle. Do not misappropriate yourself or the details of the vehicle. No one buys a car without seeing it, so there’s no sense in exaggerating its condition. Be honest and fair, and you will get a fair price for the car.
– Price your vehicle appropriately. Don’t over price your car – there are simply too many resources these days for you to be able to squeeze a lot more out of it than it is actually worth. If you are desperate to sell, don’t mention that in the ad. Use price to drive the sale – maybe pricing your vehicle slightly below fair market values will generate more interest. Just don’t price it too low – it may appear as though it is a scam.
– Use strong buzzwords and call to action statements. Things like ‘ice cold air conditioning’ and ‘sport package’ will entice more people to call you. Let people know that the vehicle has ‘never seen a winter’. Anything you can do to stimulate interest will help. Call to action statements like “pick up the phone and call today’ will also entice interest.
– Mention RELIABILITY. If your vehicle has been good to you, let people know. If it has just passed a safety or emissions test, tell your potential buyers. Reliability, especially with used cars, is what people are often looking for most.
OFFER RELIABLE CONTACT/PERSONAL INFORMATION
This may seem like a total no-brainer, but so often people use an email address that they never check or a cell phone number where the phone is always off. How can you sell your car if people can’t get in touch with you? Make sure to list personal information where you can be reached immediately. If you are unreachable for whatever reason, practice good correspondence and return messages quickly. Bargain hunters look for a good deal. If your car meets their specifications and you are unreachable, they may move on to the next car and you will have lost a customer!
Practice the above tips when you are selling your vehicle and you will have the greatest chance of it selling – FAST! Remember, there are probably hundreds of similar makes and models out there that are comparable to the one you are selling. What will set it apart from the others depends on you following these tips. In the meantime, happy selling!