This article looks at some of the dynamics that are driving the Chinese wholesale market. In particular there is concentration on the issues that add to the complexity of this market. In fact readers should recognize by now that this market is probably going to dominate the world in the future.
Approach the Chinese wholesale market with caution
At the moment there is a boom in Chinese products and many merchants are beginning to lose their sense of judgment. This is one of the most complicated markets that you can deal with. At the same time it is very exciting because it has not yet been challenged by capitalism. The only problem is that the market does not react well to outsiders. If you do not understand the dynamics of the market you can end up making serious mistakes. Already we are seeing the problems that can arise when people go into the market without experience.
Quality control has been a problem from way back but at the moment consumers are demanding whether it is worth it to continue with supporting a market that does not seem to live up to expectations. To be fair, the Chinese traders are not sitting back and waiting for events to take their course: there is a determined charm offensive that concentrates on the concerns raised by customers. This is done in the hope that there will be a change in attitudes and the way that the issues are handled. If you follow the market you can see how the dynamics are changing China’s silk road economic belt.
Making quality a key characteristic of the Chinese wholesale market
On the other hand cost is something that we cannot run away from. We have to pay a price for all the cheap things that we get. If we are going to rely on cheap manufactured goods from China there will be a challenge to get the quality right. By its varying nature, mass production tends to suppress quality. In the world of globalisation it is inconceivable that the public will not be exposed to the Chinese market. The crunch point will be that they have to respond appropriately.
There are some xenophobic attitudes that only buy from the home industries. Nevertheless the costs of products has meant that these sorts of buyers are now distressed. They have no alternative but to deal with the realities of cheap products. At the same time they cannot deny that China is becoming a super power.