What’s your real estate marketing plan for 2011? If the first thing you thought of is “Well, hopefully the market conditions allow for a good year,” it’s time to reevaluate how you approach your career. When you operate from a proven game plan professional web design company, success comes much easier. And that’s what this month’s article is all about. It’s about taking what you know, using your resources to the fullest and making things happen instead of waiting for market conditions to dictate your success.
If you’re serious about success, this article is all about helping you create a winning marketing plan for 2011. But remember – a plan isn’t a plan unless it’s written down, so start by creating your game plan. Then, follow the comprehensive year-round marketing plan you’ve mapped out. Your own plan may vary based on your budget, what’s available in your area and other factors, but try to follow it as closely as possible.
Once you’ve mapped out your own game plan, it needs to become your guide to the coming year. You should review it every quarter and chart your progress.
The problem I see far too often is that agents don’t plan their marketing in advance and then their marketing suffers by operating under a shotgun approach that lacks focus and consistency. Too many times agents operate in the deal-to-deal mentality – “It’s been a bad month, I better do some marketing.” That approach is ineffective and a total waste of money. You need to stop operating from deal-to-deal and develop a long-term plan for growing your business. That’s exactly what this game plan is all about – setting a plan and sticking to it over an entire year to get all your marketing money working together to present a consistent image.
Develop Your Mix
The first step toward a successful 2011 is determining how you’re going to disseminate your marketing message. There are virtually limitless combinations of various channels at your disposal. Analyze which marketing methods will be most effective for you. If you’re not quite sure yet, this article will walk you through many of your choices.